Hand out to all new patients
Hand out to all new patients to take home and watch with their family and then pass it on to their friends. This way you can reach many more prospective customers without leaving your office.Patients who ask questions
Hand a BIG IDEA DVD to anyone who asks questions about chiropractic health or wellness.Ask for referrals and give them a BIG IDEA DVD
When speaking to patients and they mention a friend or family member with some problems - hand them a BIG IDEA DVD.Current Patients
Sometimes patients find it difficult to effectively explain chiropractic to their family and friends, so all they have to do is hand them one of your DVD’s and ask them to watch as it. Remember that the DVD's are customized to your pactice so you are handing out video business cards.Theme of the week
If you do promotions in your office or themes on a regular basis, this is a good time to hand THE BIG IDEA DVD to all interested patients.
Ask existing patients if they know of someone who has or is interested in what ever your theme of the week is, then hand them your newsletter and a copy of the Big Idea.Yellow Pages Advertising - FREE DVD
Advertise FREE CHIROPRACTIC/BIG IDEA DVD available when they call your office.Spinal screenings
Hand to all intersted parties that have had a screening, ask them to watch as it will give them a greater understanding of chiropractic health care and how it could possibly change their life for the better.When you give Health Talks
Make sure attendees are aware that a FREE CHIROPRACTIC DVD will be available when you finish, just in case they can't remember everything that they just heard. Also let them know that you have enclosed a special offer in the sleeve of the DVD and that the offer is valid for the next week, and all they have to do is fill out the questionnaire, then call and book an appointment within the next week.Other Suggestions
- Use THE BIG IDEA DVD as a personalized VIDEO BUSINESS CARD
- Distribute the BIG IDEA DVD's at Open Days at your clinic
- CAs to hand BIG IDEA DVD to patients in reception area after speaking with them about the benefits of chiropractic.
- If new patient has booked, but their appointment is still in a few days, explain you are sending them an Information Pack that includes a FREE BIG IDEA chiropractic DVD to keep and share with friends and family, as it will help them greatly on their first visit. OR if you have the streaming package, send them to your website to watch before their appointment. Let them know taht you have a special offer on the videos page and that by following the instructions there than can save money on their initial consultation.
- Mail out to archived patients.
- Purchase existing practice? Mail THE BIG IDEA DVD to clients to introduce them to you and modern chiropractic.
- Have patients watch it in your office before ROF, then give them a copy to take home and show family and friends or hand out at work.
- Give a current patient with great results, a number of copies to hand out at their work place or to friends and family.
- Give THE BIG IDEA DVD to Company Directors - explaining research of how employees take less sick days and show increased work performance.
- Give THE BIG IDEA DVD to new mothers or patients who work with children.
This is only the beginning, once you begin sharing the Big Idea the possibilities are infinite!